RAPID + TCT 2023 BOOTH DESIGN FOR 3D SYSTEMS
Rapid + TCT is a leading international trade show and conference for additive manufacturing and 3D printing, held annually in the spring in the United States. Overall the event is focused on the latest developments and innovations in the field of additive manufacturing, 3D printing, and rapid prototyping.
Make your existing better. Make the new possible.
While the overall look of the 2023 campaign maintains the 3D Systems brand identity features (the gradient blue-aqua color and white walls, with triangle accents to represent tessellated meshes inherent to 3D modeling), I took ownership of the art direction for the design focus by introducing large images of industry-specific segments to highlight each of our printer technologies. The industry images fade into the brand's background, allowing the sales messaging to stand out. It's less "in your face" with a softer, casual dreamlike quality, yet enhanced by the backlit feature which really makes the walls stand out.
The intent was to showcase how our solutions-based approach can succeed in any given 3D printing environment or industry (manufacturing, healthcare, automotive, casting, etc).
MATERIALS DISPLAYS
One of the ways we showcase the strength, smoothness, and durability of our 3D printing materials is by offering small samples on pylons near the printers. I developed an icon system in our corresponding brand colors to act as an industry color code under the material descriptions; again reinforcing the industry-solutions approach we offer for 3D printing and manufacturing.
ADDITIONAL SHOW PHOTOS:
3D SYSTEMS TRADESHOW & EVENT POPUP BANNERS
